Betting on football is an enormous business in Europe; especially now the internet has removed some of the barriers that existed 25 years ago. Back then, in the golden age of Serie A, some of the greatest players of their generation played in the league, and it garnered more attention than it does now.

Not only did the league have some of the finest Italian managers, like Carlo Ancelotti, but there were other phenomenal talents, like the late great Sven Goran Erikson, who managed four different clubs, most notably his Lazio side of the late 1990s, which was an illustrious period in Italian football. While bookies were slowly opening up across Europe and allowing people to bet on football across the continent, it perhaps happened just a few years too soon to capture the Serie A golden age at the peak of its popularity.

Cryptocurrency Betting On Serie A

Although Serie A might have missed the sort of big golden age and money that came with the Premier League in the 1990s and helped it establish itself as the most profitable football league in the world throughout the 2000s and 2010s, betting markets have constantly adapted to new, changing behaviors

It’s fair to say that many football betting markets remained domestic before the internet. There wasn’t much interest for people in England to bet on Italian football games, and vice versa. It was more challenging to access these betting markets and far more complex to actually watch the games live and stay up to date with how the league was progressin

Now that social media has allowed us to access highlights and information instantly, it’s led to significant growth in betting markets. It also meant a rise in companies looking to find niche avenues into the business, where cryptocurrency sports betting has started to play a role. Although they first emerged around a decade ago, it’s only been over the last five years that platforms that offer crypto-specific sports betting markets.

One example of a betting platform that only offers crypto deposits and withdrawals is Thunderpick. The sportsbook at Thunderpick includes all the top European markets, including Serie A, but now they’ve opened the door for those who look to gamble with digital assets. Keen football betting fans from Italy and further afield are now using their crypto wallets to place bets.

Italian Football Rising Back To Prominence?

Over the last decade and a half, Serie A may have had to play second fiddle to the English Premier League (EPL) and La Liga, but that doesn’t mean there hasn’t been sustained interest from football betting communities across the continent and further afield.

Online gambling has meant that football betting is now a truly global market. With such big money switching hands and many betting companies now valued in the multi-billion dollar range, Serie A is beginning to gain traction again.

Inter Milan reaching the UEFA Champions League final in 2023 has helped to bring back more awareness to the quality of the domestic Italian game, which some commentators and analysts outside of Italy had started to downplay, even despite the team winning Euro 2020. This means more eyes and, in turn, more betting markets.

While it might not have the exact viewing figures and money flowing into it as the EPL does, these circumstances can often change quickly. Big-name signings can bring a lot of eyes to the league, as detailed when Ronaldo signed for Juventus in 2018. No player has played as many games in the 21st century as Cristiano Ronaldo, and he remains one of the most recognizable faces in sport.

Manchester City’s impending 115 charges could theoretically begin to unravel the sort of money that’s propped up the Premier League recently, which could benefit Serie A if players were to leave and look for clubs elsewhere on the continent – wishful thinking? Maybe.

Final Say

Cryptocurrency betting is still in its early stages, so it’s difficult to measure just how far it could go and how much potential it has. As with online betting, the market is much bigger than the Serie A – cryptocurrency sportsbooks have taken a leaf out of the traditional sports betting market playbook.

They offer hundreds of markets, from domestic leagues in unknown corners of the world to the world’s top competitions like the World Cup and the UEFA Champions League. It’d be naive to think there’ll be a mass exodus away from traditional platforms overnight.

However, given that cryptocurrency gambling platforms have shown themselves to be a secure and convenient alternative for those who understand cryptocurrency and want to place a bet, you’d think that the market has legs and the potential to continue growing.

Not to mention the buoyant sentiment surrounding Bitcoin and cryptocurrency, propelling it back into the limelight and having traditional financial markets sitting up and taking notice. Serie A might not have the most eyes on it currently, but who knows where the league could be in a few years and what the status of crypto sports betting could look like? These are intriguing times.